Landcare Australia Annual Report 2016All Australians actively caring for the land and water resources that sustain us.
2016 in review
Social Media Audience
Projects funded by Landcare Australia
Quarterly readership of Landcare in Focus
Workplace Giving contributions (in $)
Corporate Environmental Volunteering events
Junior Landcare groups and schools registered on the National Landcare Directory
25 grants of $1,000 were awarded to schools across the country through the Yates Junior Landcare Creative Gardening Grants. One notable project was undertaken by Young North Public School in New South Wales was a ‘washing machine garden’ which addressed water conservation and recycling, transforming discarded washing machine cylinders into garden beds.
From Farm to Fork, an initiative to support Australian farmers, launched during Landcare Week. Within a few months the campaign’s Facebook page had attracted an audience of 9,000, demonstrating the community’s interest in sustainably produced food. During the year the campaign raised over $15,000 for sustainable farming projects.
The 2015 State and Territory Awards concluded this month with the Northern Territory Landcare Awards which took place in Darwin. Eight events took place across the country, hosting over 1,500 people. 69 winners were chosen from 321 entries as finalists for the 2016 National Landcare Awards.
Round four of the Green Army Programme was announced, with 107 projects awarded to the Landcare Australia and ManpowerGroup partnership. These projects were guided by local community needs and included activities such as habitat protection, conservation and cultural heritage works.
Landcare Australia’s new website launched, with improved functionality such as social sharing and responsiveness across all devices. Within a few months, analytics revealed a significant increase in session time and a reduction in bounce rate, indicating improved usability for our audience.
This month saw the first special edition of Landcare in Focus published – an annual technical supplement. This 16-page colour magazine focused on Building Drought Resilience, and included current research, best practice case studies and advice from experts.
66 Landcare groups were awarded funding through a special Workplace Giving Grants program funded through contributions from 25 Workplace Giving partners. Some projects funded included a Brolga habitat protection project in New South Wales, an inkweed eradication projects in Tasmania, and innovative fungus trials to aid weed control in Western Australia.
Landcare Australia had ambitious delivery targets for stage one of the 20 million trees Dakalanta Sanctuary revegetation project in South Australia. 800kg of locally collected seed was processed, pre-treated and delivered to the site, and 1600km (800ha) of direct seeding completed by 30 June 2016.
During the year, Landcare Australia Board and management undertook a planning session to update our strategic plan.
We adopted the ‘Gazelles Method’, which focuses on assisting growth companies to develop a one-page strategic plan. The plan was rolled out to team members, with a focus on quarterly objectives which link to the strategic plan and focuses on five key areas:
- Building thought leadership
- Enabling our organisation
- Relationship development
- Product and service development
- Developing our brand identity
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CONFERENCE AND AWARDS
LANDCARE IN FOCUS
Landcare Australia’s funding originates from a variety of sources, and during the year, we generated over $5.2million through our activities.
Corporate Environmental Volunteering
Corporate Environmental Volunteering
A few noteworthy impacts
Landcare Australia has been central to growing and building the Landcare brand through successful promotion, creation of personalised logos for Landcare community groups, logo licensing to corporate partners, and strategic brand placement.
Our role in growing awareness of the Landcare brand encompasses a number of key initiatives including:
Media outreach to an audience of 29 million in FY2016 – through mainstream publications, community and rural newspapers, and industry and sector journals
Logo design and brand support for more than 640 Landcare community groups.
Growing a digital profile across social media.
Brand licensing to corporate partners where they are encouraged to demonstrate their support of Landcare through their own digital presence and events.
Brand placement by corporate partners on their own products.
The last year was one of considerable change at Landcare Australia, with changing faces as well as structures within the organisation. Roles within the Operations and Partnerships Teams changed to allow for a number of positions dedicated to liaising directly with the Landcare community regarding project funding. This change allowed the Partnerships Team to solely focus on developing and building new partnerships. The Landcare Services team continued to expand to manage Green Army Programme, 20 Million Trees and other large scale projects, while the Marketing and Communications team evolved to include a stronger focus on digital communication.
Landcare Australia works closely with government at a local, state and federal level to support the Landcare community through a variety of different initiatives and programs.
We work with the Australian Department of Agriculture to run the Landcare Awards and publish Landcare in Focus magazine as part of the National Landcare Programme. We are also a delivery partner for the Australian Government’s 20 Million Trees program and a joint service provider for the Green Army Programme with ManpowerGroup.
In Victoria, we work closely with the Department of Environment, Land, Water and Planning to ensure corporate support for Landcare projects in the state.
The work Landcare Australia undertakes with its corporate partners is varied, ranging from large-scale rehabilitation projects to Junior Landcare grants programs, and Landcare community group project funding. Last year, 189 projects were funded through these partnerships.
Our Board oversees the organisation’s direction, its governance, and works with management to develop and execute the strategic plan. Our Board members offer a range of skills including; finance, legal and risk management, government relations, business, agribusiness, and environment and water management.
View our board members
Landcare Australia’s newly formed Strategy Forum met twice during the year. The forum consists of 12 of Australia’s leading environmental, scientific, agricultural and business minds. They provide external advice and specialist input into sector trends, opportunities and challenges. The Strategy Forum does not have a governance function.
View our Strategy Forum members
Landcare Australia’s Board is supported by the Partnerships Committee and Finance and Audit Committee. The Strategy Forum is an advisory panel made up of a number of community leaders who are experts in their field of interest.
View our Committees
The Company Secretary is responsible for legal and statutory compliance on behalf of the Board. The Company Secretary is Paul Burges for Landcare Australia Limited and Borland Holdings Ltd.
The Auditors for Landcare Australia Limited and its subsidiaries are Ernst & Young.