Landcare Australia Annual Report 2016

All Australians actively caring for the land and water resources that sustain us.

2016 in review

Social Media Audience

Projects funded by Landcare Australia

Quarterly readership of Landcare in Focus

E-newsletter subscribers

Workplace Giving contributions (in $)

Corporate Environmental Volunteering events

Landcare groups

Junior Landcare groups and schools registered on the National Landcare Directory

August 2015

25 grants of $1,000 were awarded to schools across the country through the Yates Junior Landcare Creative Gardening Grants.  One notable project was undertaken by Young North Public School in New South Wales was a ‘washing machine garden’ which addressed water conservation and recycling, transforming discarded washing machine cylinders into garden beds.

September 2015

From Farm to Fork, an initiative to support Australian farmers, launched during Landcare Week.  Within a few months the campaign’s Facebook page had attracted an audience of 9,000, demonstrating the community’s interest in sustainably produced food. During the year the campaign raised over $15,000 for sustainable farming projects.

November 2015

The 2015 State and Territory Awards concluded this month with the Northern Territory Landcare Awards which took place in Darwin.  Eight events took place across the country, hosting over 1,500 people.  69 winners were chosen from 321 entries as finalists for the 2016 National Landcare Awards.

December 2015

Round four of the Green Army Programme was announced, with 107 projects awarded to the Landcare Australia and ManpowerGroup partnership.  These projects were guided by local community needs and included activities such as habitat protection, conservation and cultural heritage works.

March 2016

Landcare Australia’s new website launched, with improved functionality such as social sharing and responsiveness across all devices.  Within a few months, analytics revealed a significant increase in session time and a reduction in bounce rate, indicating improved usability for our audience.

April 2016

This month saw the first special edition of Landcare in Focus published – an annual technical supplement.  This 16-page colour magazine focused on Building Drought Resilience, and included current research, best practice case studies and advice from experts.

May 2016

66 Landcare groups were awarded funding through a special Workplace Giving Grants program funded through contributions from 25 Workplace Giving partners. Some projects funded included a Brolga habitat protection project in New South Wales, an inkweed eradication projects in Tasmania, and innovative fungus trials to aid weed control in Western Australia.

June 2016

Landcare Australia had ambitious delivery targets for stage one of the 20 million trees Dakalanta Sanctuary revegetation project in South Australia. 800kg of locally collected seed was processed, pre-treated and delivered to the site, and 1600km (800ha) of direct seeding completed by 30 June 2016.

Messages

Our Strategy

During the year, Landcare Australia Board and management undertook a planning session to update our strategic plan.

We adopted the ‘Gazelles Method’, which focuses on assisting growth companies to develop a one-page strategic plan. The plan was rolled out to team members, with a focus on quarterly objectives which link to the strategic plan and focuses on five key areas:

During the year we focused on raising Landcare Australia’s profile and leveraging the strategy forum.
We implemented a new financial reporting system, a customer relationship management system, and Woodward & Associates (specialists in business development) worked with our corporate partnerships team to build their skills.
We focused on enhancing our relationships with government at both the ministerial and departmental level.
We established our Landcare Services team of technical specialists who deliver large-scale projects when possible in collaboration with Landcare community groups.
We began a major project to better understand how our customers and the public view our brand. We commenced implementation of our digital marketing strategy, which included the development and roll-out of our new website, and greater engagement via social media platforms with our audiences.

Our Functions

FUNDING

BEQUESTS

WORKPLACE GIVING

FUNDRAISING

GOVERNMENT FUNDING

CORPORATE PARTNERS

DONORS

COMMUNICATION

MEDIA

SOCIAL MEDIA

CASE STUDIES

NEWSLETTERS

WEBSITE

ENGAGEMENT

SUBSCRIBERS FOR E-NEWSLETTER

CONFERENCE AND AWARDS

SOCIAL MEDIA

LANDCARE IN FOCUS

LANDLINK

JUNIOR LANDCARER

Our Impact

Landcare Australia’s funding originates from a variety of sources, and during the year, we generated over $5.2million through our activities.

Government Funding

Coporate Partnerships

Workplace Giving

Corporate Environmental Volunteering

Fundraising

Other revenue

Total Revenue

Corporate Partnerships

  • Landcare Australia partnered with 15 companies over the year to fund 189 projects
  • The partnerships fund a number of different types of projects from sustainable agriculture to grants for schools, community conservation, and major landscape rehabilitation.

Government

  • Landcare Australia received funding through the Federal Government’s National Landcare Programme to deliver the 2015 State & Territory Landcare Awards and publish Landcare in Focus magazine.
  • In partnership with ManpowerGroup Australia, we continued as a service provider for the Federal Government’s Green Army Programme, and delivered a number of projects under the 20 Million Trees initiative.

Workplace Giving

  • In FY2016 25 Workplace Giving partners contributed to Landcare Australia.
  • Funds raised were distributed through an open grants program to fund 60 $1,000 projects and six $15,000 special projects.

Fundraising

  • Our number of supporters went from 0 to over 1,100 individuals supporting Landcare Australia and Landcare community group projects.
  • We have over 25 workplace giving partners giving over $100,000. Funds raised were distributed through 60 x $1,000 grants and six $15,000 special project grants.
  • We have five regular givers who give every month to our Defenders of the Earth program.
  • We have had two direct marketing appeals – Defenders of the Earth and Protect Aussie Habitats – raising over $20k for Landcare community groups.
  • We’ve raised over $5,000 in a crowdfunding campaign to Save the Powerful Owl at Bundanon.

“The funds given from individuals to all of our fundraising campaigns are used to support Landcare community groups throughout Australia, from small gifts to large-style grants.” – Rob Novotny, Head of Fundraising

Corporate Environmental Volunteering

  • 21 companies placed corporate volunteers with Landcare Australia in FY2016. Close to 1,300 volunteers attended over 90 events with 20 host groups across the country.
  • The host groups include National Parks, Coastcare groups, community nurseries and community conservation groups.
  • The work undertaken by volunteers spans a range of activities, including weed removal, planting, rubbish collection and seed propagation. The volunteers provide essential manpower to the host groups as well as a rewarding activity for the corporate employee

A few noteworthy impacts

Creating Awareness

Landcare Australia has been central to growing and building the Landcare brand through successful promotion, creation of personalised logos for Landcare community groups, logo licensing to corporate partners, and strategic brand placement.

Our role in growing awareness of the Landcare brand encompasses a number of key initiatives including:

Media

Media outreach to an audience of 29 million in FY2016 – through mainstream publications, community and rural newspapers, and industry and sector journals

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Logo

Logo design and brand support for more than 640 Landcare community groups.

Social Media

Growing a digital profile across social media.

Brand

Brand licensing to corporate partners where they are encouraged to demonstrate their support of Landcare through their own digital presence and events.

Brand Placement

Brand placement by corporate partners on their own products.

Our People

The last year was one of considerable change at Landcare Australia, with changing faces as well as structures within the organisation. Roles within the Operations and Partnerships Teams changed to allow for a number of positions dedicated to liaising directly with the Landcare community regarding project funding. This change allowed the Partnerships Team to solely focus on developing and building new partnerships. The Landcare Services team continued to expand to manage Green Army Programme, 20 Million Trees and other large scale projects, while the Marketing and Communications team evolved to include a stronger focus on digital communication.

Tessa Jakszewicz

CEO, Landcare Australia

Our Partners

Landcare Australia works closely with government at a local, state and federal level to support the Landcare community through a variety of different initiatives and programs.

We work with the Australian Department of Agriculture to run the Landcare Awards and publish Landcare in Focus magazine as part of the National Landcare Programme. We are also a delivery partner for the Australian Government’s 20 Million Trees program and a joint service provider for the Green Army Programme with ManpowerGroup.

In Victoria, we work closely with the Department of Environment, Land, Water and Planning to ensure corporate support for Landcare projects in the state.

Department of Agriculture and Water Resources

Department of Environment, Land, Water and Planning

National Landcare Programme

Corporate Partners

The work Landcare Australia undertakes with its corporate partners is varied, ranging from large-scale rehabilitation projects to Junior Landcare grants programs, and Landcare community group project funding.  Last year, 189 projects were funded through these partnerships.

Governance

Our Board

Our Board oversees the organisation’s direction, its governance, and works with management to develop and execute the strategic plan. Our Board members offer a range of skills including; finance, legal and risk management, government relations, business, agribusiness, and environment and water management.

View our board members

Strategy Forum

Landcare Australia’s newly formed Strategy Forum met twice during the year. The forum consists of 12 of Australia’s leading environmental, scientific, agricultural and business minds. They provide external advice and specialist input into sector trends, opportunities and challenges. The Strategy Forum does not have a governance function.

View our Strategy Forum members

Our Committees

Landcare Australia’s Board is supported by the Partnerships Committee and Finance and Audit Committee. The Strategy Forum is an advisory panel made up of a number of community leaders who are experts in their field of interest.

View our Committees

Company Secretary

The Company Secretary is responsible for legal and statutory compliance on behalf of the Board. The Company Secretary is Paul Burges for Landcare Australia Limited and Borland Holdings Ltd.

Auditors

The Auditors for Landcare Australia Limited and its subsidiaries are Ernst & Young.

Financials

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