Digital Media Audience
The Marketing and Communications team develops and delivers a range of programs and services that support the initiatives of Government partners, corporate Australia, Landcare community groups, and other aligned not-for-profit organisations. The primary objective of the team is to create awareness of Landcare and to engage community as well as corporate organisations in all aspects of Landcare.
In the past year, we delivered the 2016 National Landcare Conference which was attended by over 700 passionate individuals, representing all sectors of the Landcare community. The conference also provided the platform for recognising and celebrating the achievements of community leaders and innovators through the National Landcare Awards, where in 2016, 69 state finalists were vying for a national award across nine categories.
Also presented in 2016, the Bob Hawke Landcare Award which offers a cash prize of $50,000, was bestowed upon Stephen Burgess for demonstrating a remarkable commitment to caring for the land; championing better practices; and giving his time to sharing knowledge with others so that they too can prosper.
We published Landcare in Focus, a quarterly newspaper that shares expert and technical knowledge and case studies to the Landcare community, while also delivering monthly eNewletters to keep the community up-to-date on events, funding opportunities, and Landcare projects being delivered across the country.
Still in its infancy, fundraising has grown over the past two years thanks to our newly acquired supporters. Due to our generous supporters, we have raised over $180,000. We have over 1,900 regular supporters who genuinely care about the Landcare movement and the environment. They are passionate people who want to make a difference and see results.
Over the past year, we have raised funds through our Workplace Giving Program, direct marketing appeals, community fundraising, events, and general donations. In addition, we launched a new bequest and community fundraising program and hosted a successful Trek for Aussie Farmers in Tasmania earlier in March 2017.
Thanks to our supporters, we were able to grant ten habitat restoration grants valued at $10,000 each throughout Australia supporting our Landcare groups working to save Aussie species such as the koala, southern cassowary and coastal emu.
The corporate partnerships team develops and delivers partnerships with corporate Australia which have a positive impact on our land and water resources. We have close to 30 years’ experience working in partnership with the private sector. We build partnerships to help businesses achieve objectives in the areas of community engagement, sustainability, brand differentiation, corporate social responsibility and employee engagement. We also focus on helping companies have a positive impact on the communities and the environment in which they operate.
Over the past year, 342 projects have been funded and $1,075,069 in funding distributed as a result of our corporate partnerships. These projects include a variety of Junior Landcare projects in schools across the country, sustainable agriculture projects to help farmers respond to challenges, community Landcare projects tackling local issues, and large scale revegetation projects.
In the 2016/17 year Landcare Australia delivered 18 corporate funded grants programs, distributing over $800,000 to support the implementation of 327 projects. The majority of the 18 grant programs were defined by a target geographic area and theme. However, three of the 2016/17 grant programs were available to support the vital efforts of Landcare and community groups nationwide. The generous and continued support of 26 corporates into Landcare Australia’s Workplace Giving Program, allowed our Habitat Restoration grants to fund 10 groups up to $10,000 each to protect and enhance Australia’s biodiversity assets. Momentum Energy’s ‘Powerful Youth Projects’ Junior Landcare grants, in its first year, supported 244 schools, kindergartens and youth groups across Victoria to further educate their students about environmental sustainability.
Since 2006, Coca-Cola South Pacific with The Coca-Cola Foundation has proudly partnered with Landcare Australia through community grants, projects and environmental volunteering activities which has successfully contributed to our business priorities around water replenishment and environmental sustainability.
Christine Black Director, Public Affairs and Communications
Coca-Cola South Pacific
Since 2012, Konica Minolta employees have participated in corporate volunteer days across Australia through engagement with Landcare Australia. This opportunity allows our employees to learn about local environmental issues, engage with local Landcare groups and make a positive contribution to our environment.
Dr David Cooke, Chairman and Managing Director
Konica Minolta Business Solutions Australia
Landcare Australia continued to utilize the ‘Gazelles Method’, which focuses on assisting growth through a one-page strategic plan. The plan was rolled out to team members, with a focus on quarterly objectives which link to the strategic plan. The plan focuses on five key areas:
Building thought leadership
During the year we focused on raising Landcare Australia’s profile and leveraging the strategy forum.
Enabling our organisation
We continued using the new financial reporting system, a customer relationship management system, and Woodward & Associates (specialists in business development) worked with our corporate partnerships team to build their skills.
Product and service development
We established our Landcare Services team of technical specialists who deliver large-scale projects when possible in collaboration with Landcare community groups.
We focused on enhancing our relationships with government at both the ministerial and departmental level.
Developing our brand identity
We continued execution of our digital marketing strategy, which included the greater engagement via social media platforms with our audiences.
Corporate Donors & Workplace Giving Partners
Bundaberg Distilling Company
Department of Agriculture and Water Resources
National Australia Bank
Pan Mcmillan Australia
Royal Bank of Canada
University of Wollongong
The Company Secretary is responsible for the legal and statutory compliance on behalf of the Board. The Company Secretary is Andrew Horne for Landcare Australia Limited and Borland Holdings Pty. Ltd.
The Auditors for Landcare Australia Limited and its subsidiaries are Ernst & Young.
Statement of comprehensive income
for the year ended 30 June 2017
Statement of financial position
as at 30 June 2017
Statement of cash flows for
the year ended 30 June 2017