Every sip is a quid for Landcare

By Landcare Australia

There was much excitement last month when former Prime Minister, Bob Hawke, launched Hawke’s Brewing Co., and announced that his share of royalties from the company would go to Landcare projects.

A partnership between Landcare Australia and Hawke’s Brewing Co. will see a percentage of profits from beer sales go towards funding on-ground projects.

Mr Hawke’s involvement with Landcare is well known. Following a joint submission to government from the Australian Conservation Foundation and the National Farmers Federation, the Decade of Landcare was launched by then-Prime Minister Hawke in Wentworth, New South Wales, in 1989.

Landcare Australia CEO, Tessa Jakszewicz, and former Prime Minister, Bob Hawke, raise a glass at the launch of Hawke’s Lager in Sydney.

Since then, the movement has evolved to one of Australia’s largest volunteer movements, with more than 5,000 groups working to preserve the health of our land and water.  Mr Hawke spoke at last month’s launch about the importance of supporting this work.

“We live at an absolutely unique time in human history.  For the first time in history we are at a point where we can do one of two things – two paths are before us.  One is that we can lift the standard and quality of life of every human being on this planet.  Or we can destroy life on this planet as we know it.

“In our small way here, we’re going to be doing our best to ensure that Australia and the world goes down that first path,” Mr Hawke said, speaking to his involvement with Hawke’s Brewing Co and Landcare Australia.

Landcare Australia CEO, Tessa Jakszewicz, also spoke at the launch, seizing the opportunity to bring the Landcare message to the masses.

“We’re delighted to form this partnership with Hawke’s Brewing Co. to help raise funds to support community groups working across the country to protect the health of our land. Mr Hawke played an important role in the establishment of Landcare nationally almost 30 years ago and it’s really great to see his continued support of the movement today.”

Hawke’s Lager is the first product from Hawke’s Brewing Co and is currently available at 10 pubs in Sydney and one pub in Newcastle, making up Hawke’s First XI. Hawke’s Lager cans, bearing the Caring Hands logo, are available in the First XI pub venues and Camperdown Cellars bottle shops.

For more details on how to get your hands on a Hawke’s, visit www.hawkesbrewing.com.

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